You know who buys, who’s slipping and who’s stopped ordering.
The full history of every bar and every shop, with a warning when a customer breaks their pattern. Not after they’ve gone.
Bar La Plaza ordered every nine days. It’s been thirty-four.
Nobody in the office noticed: there was no cancellation, there was a silence. Larstel learns the rhythm of every customer and checks it every day, one by one.
The Daily Brief warns you. Your customers shows you why.
What the record keeps
Sample dataAll on one screen, and on the sales rep’s phone when they’re standing in front of the customer.
Where The Daily Brief ends and Your customers begins
Sample dataThe Daily Brief warns you. Your customers shows you why. Same information, two different moments of the day.
Customers don’t leave all at once: they slow down first. The average order drops, a SKU falls off, the gap gets longer. When they stop calling, they’ve been leaving for three months.
What waiting costs
Winning back a customer who still buys something from you costs one call. Winning them back once they have gone costs a price cut, and it almost always comes too late.
In the diagnostic we count how many customers in your book have gone more than thirty days without ordering while their own average is shorter. That number comes out of your orders, not out of an industry average.
Four questions before you trust a warning.
01How does it learn the rhythm if my customer is seasonal?+
It compares each customer against itself, not against the average of your customer base: a beach bar that doesn’t order in January isn’t flagged as a risk, because it never ordered in January. The warning is worked out from that customer’s own history for the same period last year.
02Can the sales rep see it in the bar?+
Yes. The same record opens on the sales rep’s phone: what they ordered, how often, at what price and what they have stopped ordering. The rep faces the customer with the figures, not with a notebook.
03Can I set the threshold myself?+
You can. Larstel proposes a threshold per customer from their real rhythm, and you raise it or lower it — by customer, by route or by type of business — when you know something the system doesn’t.
04Is this a CRM?+
No, and we don’t want it to be one. There are no funnels, no opportunities, no records anyone has to fill in by hand: it all comes out of the orders you already take. What there is: who to call today, and why.
Tell us who you lost this year and we’ll show you when they started to slow down.
30 minutes, no strings attached. You bring your customer list and we hand it back sorted by risk.